https://caseymjennings.com/about daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622472351738-33FXP4BIJ0OWP0JIDDL3/Style+Guide.png About - About this site You may recognize the colors of this site from your elementary art class color wheel. I chose primary colors for my site accents to represent what any good UX designer is able to uncover: the primary needs of users. I recognize that the main use case for this page is to evaluate my professional skills. In an effort to ease cognitive load I put my work front and center on the home page. I kept pages minimal, so guests can see my work, learn about me, and let me know if they like what they see. Thank you for visiting. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589059846709-PL951WUD59JTJYAAYYV1/Professional.JPG About - Designing with users in mind. Casey gathers the quirks she sees around her and blends them together to create refreshing design that captures the personality of her clients. Her design strategy is rooted in identifying and celebrating the qualities that make your brand and your users unique. Casey uses her passion for understanding the why behind human behavior to generate sustainable business solutions. She places a strong emphasis on the importance of being mindful of humanity as we innovate. Casey recognizes that ego should be set aside when we are designing, focusing our efforts on the users and informing design decisions with both qualitative and quantitative data. https://caseymjennings.com/connect daily 0.75 2021-01-21 https://caseymjennings.com/privacy-policy daily 0.75 2020-05-16 https://caseymjennings.com/thymes-table-cookbook daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589479271796-8VE5L269215351DL4X0Y/Thymes+Table-03.png Thyme's Table Cookbook https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589479222702-ISEVJ82UFGFZN83P8W5Y/Thymes+Table-04.png Thyme's Table Cookbook https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589647205255-5Y9FRSC8IA8TOHI6KOM4/Thymes+Table+Mockup.png Thyme's Table Cookbook https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589479296362-LFOUUD7HH6AR4VCT363V/Thymes+Table-02.png Thyme's Table Cookbook https://caseymjennings.com/home daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1611188809210-LBEYSTG1ODXO4P8TP4PZ/Wags+to+Wings+Screens.png Home - Design with personality. Let’s Make something together. https://caseymjennings.com/work daily 1.0 2023-09-11 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/0501c3c7-ab7d-4f47-bb9b-b60ce17cd3dc/CVS+Accounts+Thumb.png https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/cad364f5-625b-495b-ae49-23726072b8e4/Fortune+500+Thumb.png https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/be1ee3fd-6320-4890-8fc3-efd84253377c/CTG+Thumb.png https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/07ea6a97-c513-40b8-9835-229478d94dd0/CVS+Nurse+portal+Thumb.png https://caseymjennings.com/terms-and-conditions daily 0.75 2020-05-16 https://caseymjennings.com/caseface-logo daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589661606317-CLB16SQXCJ756LIYGKKJ/CaseFace+Design+Business+Card.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603121-D19N7Q1FOVEG7H9BPPVZ/CaseFaceDesign-LogosWhite-01.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603134-VXUO2VPWAYZGIAAJEBQ3/CaseFaceDesign-LogosWhite-09.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603166-RC8SXI1AH0QAP7SHOASG/CaseFaceDesign-LogosWhite-02.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603849-ON5GAXU0S9B2QFX1PRTM/CaseFaceDesign-LogosWhite-03.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603175-HMPLP9YVY96Q8MJAZ6MO/CaseFaceDesign-LogosWhite-04.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603469-RX8YA3ILYO4BPF0LRAHZ/CaseFaceDesign-LogosWhite-05.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603552-6ZO0Y5ADXTOLA804Z691/CaseFaceDesign-LogosWhite-06.png CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480649157-FC1MW3ZOBKUFDVLQ9O10/CaseFaceDesign-LogosWhite-07.jpg CaseFace Logo https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480603557-R0QN3UIKGKOU8T8YYBVC/CaseFaceDesign-LogosWhite-08.png CaseFace Logo https://caseymjennings.com/harvest-market daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480183329-M4OWGKIONH7MFUFZ9C1U/Harvest+Logo-02.png Harvest Market https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589660585549-TYA33C4E7LZO8XFSW82S/Harvest+Market+sign+board+Mockup.png Harvest Market https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589479674488-EARHJE3R16AG2I2SEHOE/Harvest+Logo-04.png Harvest Market https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1591746042864-HG4KSWOPQA32DHDS1IMU/Harvest%252BLogo-03.jpg Harvest Market https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1589480085141-11UZ93E36RA7MMIVLHTB/Harvest+Logo-05.png Harvest Market https://caseymjennings.com/wags-to-wings daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1621549556875-7M3E5MGPBNIND9J576DM/Wags+to+wings+Laptop.png Wags to Wings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1621549680550-1EG5A64WLZGDFD8KMZB3/Wags+to+Wings+Screens.png Wags to Wings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://caseymjennings.com/dc311 daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1621541817829-KHUHZX1GFCIW2YV4E2I1/DC311Mockup.png DC311 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://caseymjennings.com/clinicaltrials daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622391956391-A8Q2VU8CZIQHBN8FNX73/Strategy.png ClinicalTrials.gov - Workshops In order to better define the goals of this initiative, our UX team designed and facilitated a problem framing workshop in which we developed a strategy for the entire modernization effort. We started by imagining the future state of ClinicalTrials.gov and worked backwards taking into consideration the current challenges. 20 subject matter experts from the clinical trial community represented our different user groups. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622392286628-Q4SOYR4D0SAPIFFMKNS0/Coded+research+findings.jpg ClinicalTrials.gov - Coded Findings We recruited patients and patient advocates, ensuring diversity amongst our participants and conducted interviews to get an understanding of the process patients go through in order to find and enroll in studies what information is most valuable to a patient when searching for a trial what questions remain after finding a potential study https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622392005799-9XF8C58E8HQWJKOF9G92/Impact+map.png ClinicalTrials.gov - Impact Map Once we had the large scale vision of the modernization effort we had to get more specific on the actions needed to accomplish our goals. We represented each user group in the impact map to get a clearer picture of how we could achieve the desired outcomes. This tool was directly used to create our user stories and ensured that the entire team remained aligned as we moved forward in our modernization process. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622392159495-949L6RFLMX6Y47IEXG79/Kumu.png ClinicalTrials.gov - Data Ecosystem Map One thing we knew early on is that the lifecycle of a clinical trials spans far beyond it’s time on ClinicalTrials.gov. In order to fully understand the nuances of a clinical trial we create a Clinical Trial Data Ecosystem Map. This served as a visual to see all of the actors involved, the data included, and the broad milestones as a clinical trial moves from an idea to published study. The map is interactive, allowing for a broad overview and more detailed information on each element involved. Explore the full map here. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622393208581-9BF0FG4OUFPTM9Y6K547/Prototype+Overview.png ClinicalTrials.gov - Prototypes From our design thinking sessions we were able to create content in plain language form and revise the content architecture of the site in order to make it easier for the users to find and understand information. I then created an initial mockup of the homepage, search results page, and study details page using the United States Web Design System. As we continue with user testing we will continue iterating and improving the design. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622392067175-O1DJ4TFQJ6G1OTYAQJ93/Patient+Persona.png ClinicalTrials.gov - Personas Through our user research we were able to create and validate 11 persona types that fell into 3 categories: Patients and their Advocates, Data Providers, and Data Consumers. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622392728426-NW8S4MN83UVHZGRT8SRD/Design+Studio.png ClinicalTrials.gov - Design Studio Workshops Our 10 person cross-functional agile team collaborated to create journey maps, and design critique sessions to educate non-designer partners about the benefits of designing with users. This allowed designing for and with users to become a full team effort at every stage of the design process. Once this base line understanding was achieved we led design studio workshops with our subject matter experts to solve for some of the challenges identified through our user research. Most notably we found through our user interviews that patients often thought that the studies listed on ClinicalTrials.gov are approved by the U.S. government. We posed the question to our design studio participants “how might we better communicate to patients that ClinicalTrials.gov is a library database of studies and that any study listed is not approved by the U.S. government?” https://caseymjennings.com/fortune-500-health-insurance-company daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622404609735-QURO8Z4Q21WI7UVZAZG2/Screen+Shot+2021-05-30+at+3.56.16+PM.png Fortune 500 Health Insurance Company - Design THinking Workshops We started by engaging key stakeholders representing each of the groups identified int he impact map in a series of design thinking workshops. Our process involved broadly constructing “how might we?” statements then affinity mapping the ideas with participants. In another session we led our stakeholders through dot voting exercise. The ideas that were voted as being the most critical were then plotted on in impact and difficulty matrix to prioritize critical components for our initial MVP release. Once we had our features prioritized we worked alongside our subject matter experts to create 6 concept posters. These were used to visualize exactly what these features and solutions would look like in a successful implementation of the product. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622401982326-C3NZOE48P90L5T68XJO7/Blur+Member+Redirection+Path.png Fortune 500 Health Insurance Company - Service Blueprints We were able to piece together the detailed concepts from the design thinking sessions to create service blueprints. The image to the left is just one from a series of several service blueprints we created to visualize the process in every scenario a member may encounter with this product. This allowed the team to visualize who will be involved and in what role, and where the MVP features are to be introduced in the process. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622407826354-MXEL1HJUO7WUG9PJIVFY/dylan-gillis-KdeqA3aTnBY-unsplash.jpg Fortune 500 Health Insurance Company - Focus Groups We conducted a series of focus groups as an opportunity to get member feedback on the preliminary plan for the product. The insights generated were instrumental in our development recommendations. We found that due to underlying issues in trust between members and insurance companies in general some steps in the process were not seen as favorable, despite the intention. https://images.squarespace-cdn.com/content/v1/5eb192540e6ddd66634f9bf6/1622405989447-28WARFNTM6FTSIX525GA/Problem+Statement.png Fortune 500 Health Insurance Company - Problem Statement and Impact Map The client came to us with a basic business concept for a new product that would make them more competitive in the commercial health insurance market. We worked with stakeholders to clearly sculpt a problem statement so we knew exactly what we were solving for and then identified who would would be affected and to what degree. https://caseymjennings.com/full-measure-education daily 0.75 2021-05-20